Delivering on the Promise
Jordano's Foodservice

Delivering on the Promise

Jordano's Foodservice
strategy, copywriting, editing, illustration, design

Jordano’s is a wholesale food and beverage distributor serving more than a thousand restaurants and foodservice operations in Central and Southern California.

catalog design
Jordano's catalog lists more than 10,000 items kept in stock at their 130,000 square foot warehouse. We expanded the catalog's scope to also function as a branding vehicle that tells the company's story.
web design
We designed this development site for an expanded Jordano's online presence to serve multiple audiences: existing customers, prospective customers, and potential employees. Click to view the homepage mockup.
leave-behind design
Getting Jordano's core marketing message of superior service through to customers is essential in the highly competitive foodservice industry. We wrote and designed this customer focused leave-behind to communicate the unique benefits of doing business with Jordano's.
invitation package design
Every other year, Jordano's stages a major foodservice industry tread show, and getting as many of its customers to attend as possible is a primary goal. This invitation that we designed for a mardi gras themed show included a die-cut mask to help get customers in the mood.

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