Strength in Unity
United Way

Strength in Unity

United Way
marketing strategy, copywriting, editing, illustration, design

Unlike most United Ways across the country, United Way of Santa Barbara County develops its own programs to address local issues and then partners with community non-profits to administer them.

outdoor signage design
United Way of Santa Barbara County's major initiatives are based on improving literacy, financial stability, and access to healthcare. We created this outdoor signage to increase local awareness of these programs.
poster design
The literacy, healthcare, and financial empowerment initiatives are also supported by fact sheets and posters that we created to reach workplace donors and individual contributors.
direct mail design
These "success story" inserts were developed to enhance direct mail fundraising efforts by putting a face on those whose lives have been improved by United Way of Santa Barbara County's programs.
Annual report design
United Way of Santa Barbara County's annual report was originally a vehicle for recognizing donors. We expanded its scope to show the organization's impact on the community and turned it into an effective marketing piece.

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